The popularity of web-based email keeps growing. For a small-business, it may seem like a web email solution is the most cost effective option for email. Although an email client provides more features, are they features you will actually use?
This type of email is typically free or inexpensive. The only cost that could be associated with this type of service is an additional fee for enhanced storage.
Since the email service is free, there aren’t a wealth of features to choose from. One of the most commonly cited issues of this option is problems with spam filtering. Many users find that legitimate emails tend to be forwarded to the spam folder upwards of once per week. If people aren’t vigilant about checking incoming mail, it can be easy to miss important emails.
Online Back-up & Accessibility
Web-based mail automatically stores files online. While it is possible to save data using an email client, most people don’t take the extra step. Web-mail is also much easier to access via other devices. Although email clients have associated apps, performance and capability isn’t comparable.
An email client provides the best option for saving documents. This option provides more storage space than it may be able for a typical person to use.
Email clients provide the option to work on a variety task when you aren’t connected to the internet. Although it seems improbable, there will be times when it just isn’t possible (or cheap) to access an internet connection.
Many email clients have the best options for organization. One of the features that really stand out is color coding and ease of modifying folders. The multiple options for organization can make it a lot less stressful to find what you need, quickly.
If you have interaction with clients, one of the many points to consider is what your email address says about you. Many feel that an @gmail or @hotmail address lacks professionalism. Keep in mind what you are communicating to customers by using this type of service.
There is not a single email option that is best for everyone. If you are trying to choose which email route is best for your business, map out what you need. Many options offer free trials. Test if you actually use the enhanced features that come with an email client before you buy.